People Share News Online That Inspires Awe, Researchers Find - NYTimes.com
2.09.2010
NYT are reporting a research based on who are emailing their articles and why they do it. And the main reasons is awe - and the need to communicate this awe to people that´s important to us. This is basically research giving us direct hints on how to market in the social medias. And it gives a possible reason on why we all loves Steve Jobs new product presentations of Apple products - they are awesome.
